Have your initials sewn on to your bikini or espadrilles

Heidi klein and Selfridges have just provided us with the perfect excuse to start building on our summer holiday wardrobe this week.  Luxury beachwear brand heidi klein has teamed up with renowned fashion embroiderer Laura Lees to offer Selfridge shoppers the chance to have their initials embroidered in gold thread on their swimwear and accessory purchases this Friday 15th and…

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Sophie Stephens on how to start your own T-shirt line

Sophie Stephens shocked the fashion world a couple of years ago with her controversial yet genius T-shirt lines “Style makes me sick” and “Blood is the new black”, which both pictured sketches of celebrities either in the nude or in far than happy situations. In her exclusive interview to PaulaTrendsets, Sophie Stephens shares her success story and offers advice on how to start…

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Britney Spears shopping in London (video)

The following previously unreleased mini video was taken last September, on the days when Britney Spears was in London to film her videoclip for “Criminal”. I was doing an interview for a workshop in Selfridges for PaulaTrendsets when my friend Erica spotted a blonde girl wearing this fantastic sequined Ashish top.   She ran after her to ask where she had bought it from, only to…

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Selfridges’ Bright Young Things 2012 unveiled

Fashion designers Sorcha O’Raghallaigh, Maarten van der Horst, Alice Lee, William Richard Green, Shaun Samson and Astrid Andersen are among the emerging names from fashion taking part in Selfridges’ second Bright Young Things initiative. Created to nurture up-and-coming talent, designers create their own windows for the London department store, unveiled to the public tomorrow, January 6. Their work is also for…

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Counting down on Christmas in the most beautifying way

Never had an advent calendar felt so appealing post-childhood! Selfridges does its Christmas magic as they have come up with the best idea for an advent calendar for grown-up girls. This exclusive advent calendar, hides a exciting beauty treat from your favourite beauty brands every day counting down to Christmas and the most radiant, beautiful you. Includes: Lancôme Teint Miracle…

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