Selfridges’ Bright Young Things 2012 unveiled

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Fashion designers Sorcha O’Raghallaigh, Maarten van der Horst, Alice Lee, William Richard Green, Shaun Samson and Astrid Andersen are among the emerging names from fashion taking part in Selfridges’ second Bright Young Things initiative.

Created to nurture up-and-coming talent, designers create their own windows for the London department store, unveiled to the public tomorrow, January 6. Their work is also for sale online and at three dedicated pop-up spaces in-store.

The focus for this year’s choice of designers was to find womenswear designers who are even lesser-known than those of the 1st Bright Young Things initiative in 2011 – none of this year’s brands have a bricks-and-mortar stockist in the UK.

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