Top Norwegian fashion designer Fam Irvoll revisited her signature floral theme in its most exotic version at London Fashion Week for Spring Summer 2026.
[Photo credits: Chris Yates – Chris Yates Media for Fam Irvoll]
Fam Irvoll’s “Don’t you know I’m loco” collection for the Spring Summer 2026 season was presented On Schedule with Fashion Scout on Saturday, 20 September 2025 in London’s most authentically artistic quarter of Shoreditch.
Maximalist design and bold styling
The Norwegian fashion designer’s playful maximalism was omnipresent in her new fashion collection, her creative vision once again defying the minimalist norms of Scandinavian fashion.
Fam Irvoll revisited her signature floral theme for SS26.
The runway delivered an exuberant visual feast, featuring Fam Irvoll’s signature kaleidoscopic prints, textured embellishments, and sculptural silhouettes that challenged convention while celebrating creativity in its most joyful form.
The “Don’t you know I’m loco” SS26 collection featured brightly colored oversized 3D floral embroideries on mini dresses.
Clashing prints and textures were mixed and matched together for jazzy spring outfits.
Clashing prints and textures were styled together on the “Don’t you know I’m loco” collection catwalk.
Meanwhile, polka dots in black and white were the second big theme of the “Don’t you know I’m loco” collection, besides florals.
Contrasting different sized polka dots were styled together for a striking styling effect.
Black and white polka dots and colourful florals were the main themes of Fam Irvoll’s SS26 collection presented at LFW.
Cherished by global fashion icons
Known for her whimsical designs, bold prints, and imaginative 3D elements, Fam Irvoll blends quirky eccentricity with thoughtful themes, melding youthful pop culture, ironic nostalgia, and political femininity into gleefully crafted fashion grounded in artisanal practice.
Educated at both Esmod Oslo and Central Saint Martins in London, Fam Irvoll bridges fine craftsmanship with whimsical storytelling.
Fine craftsmanship and whimsical storytelling are most characteristic of Fam Irvoll’s fashion creations.
Her designs have been embraced by global icons including Lady Gaga, Beyoncé, Rihanna, and Katie Perry, while she also garnered acclaim in Norway through her TV series, FAM, and her bold activism, both stylistically and socially, which makes her a unique voice in fashion.
