Emmy Award winner John Maggio’s documentary “Milano: The Inside Story Of Italian Fashion” premiered on the last day of Milan Fashion Week AW23 in the presence of iconic fashion designers and Hollywood celebrities.
Giorgio Armani, the man known as “The King of Italian Fashion,” led a sparkling array of Italian fashion and Hollywood celebrities on Sunday evening at the Red Carpet VIP preview of the film.
Attending the premiere in Milan were some of the grand names of Italian fashion dynasties, like Ermenegildo Zegna, Matteo Marzotto, Costanza e Veronica Etro, and Domenico De Sole, former Gucci CEO and today President of Tom Ford International, plus Gianni Versace’s brother Santo, fashion and Hollywood icon Marisa Berenson, film stars Greta Ferro, Keira Kennedy, Celina Locks and supermodel Eva Herzigova.
Marisa Berenson, Giorgio Armani, Roberta Armani, Silvana Armani and Leo dell’Orco (Photo by John Phillips/Getty Images for Beaver Lake Pictures)
Costanza Etro, Veronica Etro, guest and Alessandro Frigerio (Photo by John Phillips/Getty Images for Beaver Lake Pictures)
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Sara Sozzani Maino, and the couple Luisa and Mario Boselli. (Photos by John Phillips/Getty Images for Beaver Lake Pictures)
The link between Hollywood and Milan fashion
The documentary stars Giorgio Armani, Sharon Stone and Tom Ford, and also features fashion stars telling the story of the birth of Italian fashion and its explosion in the 1980s and 1990s.
“The link between Hollywood and Milan fashion is a big part of this film, and, in MILANO, the protagonists tell their own stories about how they used Hollywood to conquer the American market,” the Press release explains.
The film reportedly paints the most intimate portrait of Giorgio Armani ever seen; Tom Ford emerges as one of the key narrative voices in the film, as does British fashion editor Suzy Menkes; and Lauren Hutton talks about her experience in American Gigolo with Richard Gere and the relationships between celebrities and designers.
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Eva Hertzigova and Eva Riccobono on the red carpet. (Photos by John Phillips/Getty Images for Beaver Lake Pictures)
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Greta Ferro with Kyra Kennedy, and Alessandra Moschillo. (Photos by John Phillips/Getty Images for Beaver Lake Pictures)
Anecdotes and Revelations
According to producer and co-writer Alan Friedman, Milano: The Inside Story Of Italian Fashion contains “plenty of revelations involving the House of Gucci and the House of Versace“.
Furthermore, it includes behind-the-scenes anecdotes and commentary from Helen Mirren and Samuel L. Jackson.
“Sharon Stone provides a surprising performance as a fashion critic, while Frances McDormand offers eloquent insight into the mysteries of the Italian fashion capital, and speaks of her “performance art” project together with Valentino designer Pierpaolo Piccioli,” the film description notes.
Giuseppe Pedersoli, Andrea Goretti, John Maggio, Alan Friedman and Mayor of Milan Giuseppe Sala on stage. (Photo by John Phillips/Getty Images for Beaver Lake Pictures)
*Milano: The Inside Story Of Italian Fashion is directed by U.S. filmmaker John Maggio, Emmy Award winner for his HBO documentary Panic: The Untold Story of the 2008 Financial Crisis.
It is a co-production between Beaver Lake Pictures, Eagle Pictures and 3Mary Entertainment, in
association with Maggio’s Ark Media.
