Smurf Village set up in Spain

Smurf Village came to life in Spain. The village of Juzcar had all its houses painted blue as part of a promotion for the world premiere of “The Smurfs 3D”,  which is going to be released in cinemas on 5 August 2011. Sony Pictures Releasing chose the village of 250 inhabitants to promote the 3D film directed by Raja Gosnell, with Katy Perry’s…

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Pachacuti hats win “The Observer” Ethical Award

Having talked about ethics in fashion in another article on PaulaTrendsets earlier this week, the announcement of  The Observer Ethical Awards came as a pleasant reminder that the world of fashion does applaud and honour those ethics indeed.  Derbyshire-based hat brand Pachacuti (means “upside down world” in Quechua),  the first company in the world to be accredited by the World Fair Trade…

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It’s Whisky Month!

Selfridges hosts Whisky Rocks, a collection of events in the store’s wineshop, giving whisky fans the chance to meet expert producers and discover the amazing selections on offer. Thursday 9 June: 6.30 – 8pm Discover the Art of Blending with Chivas. A tasting with a difference, Phil Huckle, brand ambassador of Chivas, will be talking us through the Chivas Range. An exciting…

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World’s Ocean Day Fashion and Beauty from 5₤ – 935₤

Celebrate World’s Ocean Day by helping its sustainability. From 5₤ to 935₤, there’s something you can do to protect our oceans -and still look great while doing it.

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NEWGEN and NEWGEN MEN winners announced

London’s spring/summer 2012 NEWGEN & NEWGEN MEN designers have been revealed yesterday afternoon at Tom’s Terrace, Somerset House: Sarah Mower, BFC Ambassador for Emerging Talent, invited press to meet the winners whilst their muses showcased their designs. Click on the winners’ names below for contact details, collections looks and exclusive interviews…    Catwalk sponsorship: David Koma, Holly Fulton, Louise Gray…

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