Fashion has always been particularly sensitive towards taboo diseases such as AIDS, be it the famous nude celebrities calendars or special shopping events (read also A night with Mawi of London). But how can a poncho fight HIV?
Well obviously not any poncho can do that. It has to be Kenneth Cole. The American brand has launched this hooded double-faced, unisex poncho to support HELP USA’s program for homeless people living with HIV/AIDS. With a half-zip front and kangaroo pocket at the waist, this piece is a definite must-have for rainy days, as well as a thoughtful spend, benefiting those in need. The price is a modest 60$ which are all donated to AWEARNESS, The Kenneth Cole Foundation in support of HELP USA. Available on www.kennethcole.com