Campari has officially unveiled the full imagery for the 2015 Calendar, entitled ‘Mythology Mixology’, leading fans on a timeless journey of discovery.
(for video and behind the scenes shots click here)
This year’s iconic Calendar, which stars actress Eva Green, is the 16th edition in the collection and is dedicated to celebrating Campari’s unique and intriguing history and the intrinsic stories linked to twelve of its best-loved classic cocktails.
In the words of Bob Kunze-Concewitz, CEO of Gruppo Campari, “Eva Green encapsulated all the passion of the brand on this year’s shoot, striking a perfect balance between classic beauty but with a very modern and contemporary attitude that reflects the versatility of the brand itself.”
The Calendar was shot by Julia Fullerton-Batten, a worldwide acclaimed and exhibited fine art photographer and the first ever woman to get behind the lens on the Calendar project.
Julia’s signature style, which makes use of highly creative settings and cinematic lighting, helps to visually tell stories and capture a sense of timelessness which is central to this year’s theme, Mythology Mixology.
With a combination of her insightful vision and distinctive approach, Julia brings to life each and every special story behind Campari’s classic cocktails, in a contemporary and artistic way.
From the classic Negroni cocktail, created by Count Camillo Negroni himself in 1919, to the modern Campari Orange Passion, a contemporary spin on the classic Campari Orange, the Calendar explores and celebrates the recipes that have stood the test of time and are still adored in today’s modern world.
Other tales include the creation of the Americano in 1933, which is said to have been named after Primo Carnera, the first Italian to win the heavyweight boxing title in New York – to the Campari & Seltz, the most popular drink in the Bar Camparino, opened by Davide Campari himself. The bar celebrated its 100th Birthday in 2015 and this simple yet sumptuous cocktail is still as popular now as it was when the bar opened a century ago.
The dreamlike imagery imaginatively depicts the beautiful and little-known anecdotes, tales and curiosities behind each iconic Campari cocktail recipe, while the dazzling heroine, Eva Green, personifies the iconic, classic and stylish nature of Campari in a series of stunning outfits created by leading designers including Vivienne Westwood, Versace, Alaia and Christian Louboutin to name just a few.
Eva Green said that this project was for her about much more than simply producing a Calendar.
“It was about telling a series of stories in an imaginative, creative and beautiful way – and that’s exactly what we’ve achieved. This year, those stories are closer to the heart of Campari than ever before and I personally feel very honoured to have been part of that”
Julia Fullerton-Batten said she was delighted to have the opportunity to shoot the 2015 Campari Calendar with Eva Green as the star.
“What I loved most about this year’s theme was the flexibility it gave me as a photographer”, Julia commented. “My own work is all about telling stories so shooting the Calendar felt very close to my heart. With a twist of history, we also made it very contemporary, showing the timelessness of Campari as a brand. I hope others love it as much as I do.”
The Calendar theme, Mythology Mixology, was created by Leo Burnett Milan. Working side by side with the photographer Julia Fullerton-Batten on the project were Executive Creative Director Alessandro Antonini, and Associate Creative Directors Andrea Marzagalli and Bruno Vohwinkel. The production was executed by L&A artist Milan, with the support of Film Positive Budapest on the set.