Hi and welcome to my website!

My name is Paula Tsoni and, as you may have guessed by now, I am the founder and owner of PaulaTrendsets.com, a fashion and lifestyle blog dedicated to promoting tasteful aesthetics, design innovation and life-improving forward thinking.

Work-wise, I am an international journalist and presenter, or what I would generally describe as a mass communications freak – but besides that, I identify primarily as an eternal optimist with an unfading joie de vivre stemming from life’s everyday pleasures and challenges alike.

My passion for circulating innovative ideas and enhancing forward thinking in my environment would often overflow the given time, space or topics of my regular journalistic assignments, which is how I came up with this personal project to share an even wider spectrum of ad hoc sights and experiences with a global audience, on a free access platform available to everyone. The blog launched in 2010, with the aim of highlighting thrilling new fashion, art, and travel, and it quickly built a devoted, ever-growing readership within the first four months.

5 years later, PaulaTrendsets.com remains faithful to its mission of providing a space for new talent and pioneering ideas, with the humble vision of inspiring and empowering readers across the globe to positively transform their style, their life, and the world around them.

I hope you will find my posts fun and useful and join me on my colorful everyday adventures!

Best wishes,



A graduate of Communications and Media Studies from the National and Kapodistrian University of Athens, I worked for DIAS Publishing House and Sigma TV, Cyprus, for several years, as a TV news reporter, news anchor and news commentator (Sigma TV), lifestyle editor-in-chief (www.sigmalive.com), radio presenter (Radio Proto), columnist and writer (Madame Figaro Cyprus, City Free Press, Simerini newspaper, ECO). You may view my fashion videos for Sigma TV here.

In 2010, I was certified as a life coach by the National and Kapodistrian University of Athens through distance learning and soon after I completed a series of short courses in Fashion Journalism, Art Direction, Fashion Promotion and Fashion Magazines Business at Central St Martins College of Art And Design in London. A few months later I quit my job in Cyprus to continue as a freelance journalist and communications consultant. I now write for C21 Media (TV content production news) as a Greece and Cyprus correspondent and for a number of other publications, such as www.screeneye.net (cinema production news and film reviews) and www.i-food.gr (food & fashion column).

Other well-known media I have worked with are the Chicago Greek Press newspaper (columnist, 2005-2007), www.zougla.gr (Cyprus political correspondent, 2011-12), www.eugreeka.com (editor and hostess of the web radio show Fashion Paulice, 2012), “Trito Mati” research magazine (Esoptron Publishing House, Athens), and the TV show “Aroma Ellados”, broadcast by 32 TV stations in Greece and Cyprus (2012-2013), to name a few. I worked close with fashion creators and art groups as their PR representative and communications consultant and with PR companies as their local events organiser and coordinator.

Since this is mainly a fashion blog, I should mention that my personal style has been very influenced by my two favorite European capitals, Paris and London, where I have lived for long periods of time. I love the drama, femininity and theatricality of high-end Parisian fashion, and, at the same time, I can’t resist the playfulness of loud British mix’n’match combos, slogans and prints. These two dimensions are always intertwined in my outfits.


www.PaulaTrendsets.com caters to a dedicated readership of women (77%) and men (23%), most of whom are in the 25-34 age group, followed by 18-24s and 35-44s.

Besides sharing my own experiences as a blogger, traveler and fashion insider, I am happy to share information on new fashion collections, emerging designers, fashion editorials, fashion and beauty releases.

www.PaulaTrendsets.com is open to:

Sponsored Posts

Display Advertising

Product Reviews from Samples

Reader Competitions

Events Coverage

For further information, please feel free to contact me at info@paulatrendsets.com or fill-in the contact form.

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  1. Erika Knudson
    December 1, 2010 / 2:45 am

    Hi, Paula!!! “BullyGrrl” here! Congratulations on your fabulous blog!!! Really fantastic!!! I look forward to following you and reading your entries. I am just so impressed by your work in fashion and journalism! And aren’t you so gorgeous and stylish! 🙂 Congrats and kudos on your English-language blog!

  2. Dulce
    December 7, 2010 / 10:13 am

    Hey Paula, it’s Dulce from “Fashion Promotion” class, such a shame that it was my first time talking to you on the last day of our class, it was really fun. Congratulations on your new blog and wish you all the best in the future! Keep in touch:-) Ciao!

    • December 8, 2010 / 1:45 pm

      Hi Dulce, thanks for visiting! First time but not last, we’ll sure keep in touch! All the best to you too. Take care 🙂

  3. December 9, 2010 / 10:20 am

    Paula mou,

    i am s proud of having you on our team. I am so happy to see you progress, evolve and excel in anything you undertake. Keep up the good work & CONGRATULATIONS with your new blog! Miss you xxx

    • December 10, 2010 / 11:21 am

      Thank you so much for your good words… I am lucky to have learnt from Sigmalive and belong to the portal’s family. See you soon in Cyprus. xxx

  4. January 2, 2011 / 12:49 pm

    Hi Paula,

    maybe you remember me, i just phoned you mum Lilly.

    Please give her my e-mail address.

    Greetings from Obertilliach
    Family Annewanter

  5. katerina vasou
    March 8, 2011 / 7:57 pm

    hey Paula am so impressed by your blog and the work you have done during your stay in UK. i wish you the best because i know you are a hard worker and you deserve it. kisses for you and congratulations for the blog xxxxxx

    May 2, 2011 / 5:50 pm


    • May 2, 2011 / 6:01 pm

      xe xe k gw anypomonw gia tin Paraskeui!!!! see you soon… kai mena mou leipsate!!!!!!! filia!!!!!

  7. Angela Shaka
    May 24, 2011 / 2:23 pm

    Hi Paula,

    I am really impressed. You are not just a pretty journalist and TV presenter!
    It was nice meeting you last night and it is great to see such young people searching for more value in life and a meaningful existence. Hope to meet you again soon to exchange views on common interests.

    • May 25, 2011 / 3:54 pm

      Thank you very much for your kind comments! Make sure to keep coming back on PaulaTrendsets on a regular basis for more fashion, art, beauty and travel news!

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